SORN.
Sustainable On-demand Ride Network
PROBLEM
According to Forbes, Bangkok is the top 2 city with the worst traffic in the world. On a daily basis, locals spend an average of 2 hours commuting back and forth to work. The reason why we picked Bangkok is because of the many critical issues the city is now facing.
In January of 2019, there was a critical air pollutant problem called PM 2.5. It is a fine particle smaller than 2.5 microns that can cause serious health issue including asthma, heart disease, and lung cancer. There's an urgency for change and action for this matter.
Photo by Bloomberg
Approach
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Improve air quality and climate change threats in Bangkok, Thailand
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Help drivers own and start Tuk-tuk sharing business by selling affordable electric-powered Tuk-tuk toward the local drivers through partnering with local manufacturers
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Create new job opportunities and boost local economies
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Provide affordable Tuk-tuk sharing service for local commuters and tourists
ENVIRONMENT + EMPLOYMENT + ECONOMY
KPI's
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Sell 200 electric Tuk-tuks in three years
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Recruit 350 drivers in three years
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Service covering 30 percent of the city in three years
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100 thousand App downloads in three years
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Breakeven in the third year
Solution
A creative green transportation system that connects commuters with Tuk-tuk drivers. Sorn is a business-to-customer (B2C) business providing peer-to-peer Tuk-tuk (tricycle) sharing service and program for local commuters and potential tourists looking for short-distance transportation (less than 5 km) in Bangkok, Thailand.
